We’re all aboard the social media train – full speed ahead. While we’re on it, you can use it to your advantage; to create your digital brand, strengthen your online presence and build a network of connections.
Though, to begin with, what actually is a digital brand?
Your digital brand is basically your online image and reputation. It’s how your readers, followers, subscribers – everyone who’s a consumer of your content – view you, as well as their opinion of you.
“There’s a difference between a brand name, and a brand. Your brand name is tangible and people can see it, while your brand, however, only exists in the mind of your customers – it’s what they think of when they hear your name.” – MediaVision
But why does this matter to you?
Well, having a strong digital brand and a positive online presence is like having 5-star ratings. For businesses, it means their consumers believe in the company’s quality or service; for social media influencers (like Youtube vloggers, Instagram influencers, and bloggers) it can mean they give honest recommendations, are loyal to their subscribers and followers, and curate fresh, interesting, quality content.
“Their [Youtube vloggers’] cultural influence may outweigh their commercial influence, in many cases, and that’s not necessarily a problem.” – The Guardian
However, having a strong digital brand and online presence is not only of relevance to those with a career in the digital world. It can be beneficial for everyone to be socially aware online – even just the everyday person, like you!
Building your digital brand doesn’t have to sound like a daunting concept. It can be easy and simple to make connections and start to build a network of people. Starting or revamping your LinkedIn account is a great place to start. On LinkedIn you can reach out to classmates, colleagues, professors, as well as both current and prospective employers. It can be beneficial to have a strong online presence if a company would like to connect with you (or vice versa), especially in our ever-changing evolved digital social world.
Building your digital brand can also be a valuable asset for you to share your opinions and perspective in the online world. With a vast array of social media platforms available, and various niche markets you may have an interest in, if you have a strong, genuine digital brand and online reputation it can help you to find likeminded individuals with the same interests.
On the business side, a strong digital brand can help a company, whether its well-known or a start-up, to thrive. By having a strong online presence, and a good social media reputation, consumers are more likely to enjoy the personal experience and be loyal to the brand. Online influencers with genuine opinions, recommendations, and exciting curated content also generate loyal followers.
What’s your online presence like on social media? Is your digital brand strong and positive? Do you voice your opinions via a channel on Youtube, or perhaps from your Facebook or Twitter account? Let’s start a discussion, share your thoughts in the comments.
See you around!