Do you have an innovative idea and want to start a small business but you’re not sure how to go about spreading the word and making it a success? Maybe you already have a business but you’d like to improve your customer’s experience and make it more personal?
Building a strong online presence to connect with consumers is beneficial for a business to create a more personal, ‘one-on-one’ relationship with its customers, as well as provide a more tailored experience. After all, satisfied customers are the key to a successful business.
Luckily, in the social media era we will live in today, a marketing team is not always a necessity to make your small business thrive and grow. By using social media, it can be simple to build or improve your business’ presence online. Our community is very much digital and online now so it makes sense for a business to connect with its consumers via the various social media platforms available.
It can also be advantageous for a business to target their marketing and advertisements towards their specific demographic audience.
For example, if your business is selling cruelty-free make-up then setting up a Facebook page for your company is a excellent tool to increase its online presence. This business could use Facebook to find online communities and groups that share the same interest – like groups for individuals interested in a cruelty-free lifestyle.
Interacting with consumers can be helpful for this specific niche market to find loyal consumers who would be interested in the product.
Here are some helpful tips to increase your company’s online presence and connect with its consumers through these different social media outlets.
Create an Instagram for your business and share relevant pictures of the product or service.
Allow your followers to connect with your business by using hashtags. For the above example, the business could post photos of their products and hashtag it #crueltyfreemakeup so that interested people can find your business easily.
Set up a Facebook page for your business.
Consumers can connect with your company, send messages, leave reviews, and find information about the company.
Your business has the ability to connect with online forums, communities, and groups who may be more likely to have an interest in your niche market business.
Post videos to your channel of demonstrations on how to use your products, create a social media campaign video, or share video reviews from other Youtube channels.
If your product was cruelty-free makeup, you might share a video on your channel of someone reviewing your products (or send the products to a beauty blogger to review).
Your business could also share videos, in this example, of make up tutorials and demonstrations on how to use the makeup, or some tips and tricks.
Tagging the video with the relevant hashtags will also help likeminded interested individuals to find information about your products or services.
Not all social media outlets will be relevant to your specific business, but it is definitely worth researching which online platforms would be best suited for your business to be present in and for customers to connect with the business.
“Instagram has around 130–150 million users, over two-thirds of which are women between the ages of 18 and 35.” – Duct Tape Marketing
In this case, if your target demographic was women between the age of 18-35 then Instagram would be one ideal social media platform to use to best connect with your company’s consumers.
There are so many different social media platforms available to suit every type of niche business idea, increase your online presence, and find interested consumers.
Share in the comments what your favourite social media platforms are. Which outlets are you most likely to use to connect with a business? If you have a company, which platforms do you think are best suited for your products or services? Let’s start a discussion!
See you around!