Like Bob Dylan wrote, The Times They Are A-Changin’ but right now, more specifically, the jobs they are a-changin’ since the ever-growing expansion of the social media uprising.
Since social media’s humble beginnings on websites like Six Degrees, sparking the fire of our society of blogging and instant messaging we have today, it’s been full steam ahead ever since the mid 90s. Social media opened doors allowing us to connect with old friends or make new connections with people who share the same interests as our own. It gave us a voice to share our opinions, likes, dislikes – pretty much whatever was of interest.
Now, it’s 2017 – popular social media platforms like Facebook, Twitter, Instagram, LinkedIn (just to name a few!) let you build a network or following of people, to build and establish connections. Online platforms are no longer just used to share a funny post with friends. They’re used to spread news, businesses big or small can have an online presence and connect with consumers, people can build their entire careers online as social media influencers.
Careers that didn’t even exist 10 years ago are prominent in our everyday society. Have you ever scrolled through your Instagram and noticed celebrities or well-known people, even just anyone who has built their digital brand and has a substantial following, promoting products?
“Use my code 10SALE to get 10% off you next order from whatever company!”
“I absolutely adore these shoes I got from so and so shoe business! Definitely check them out!”
Some of these savvy social media influencers can be quite direct with their approach to advertising the sponsored brands they are being paid to promote, whilst others try to be subtle by recommending products that they genuinely support and being more refined with their promotional methods. A subtler approach can help followers feel a friendlier tone and usually you won’t even recognise that an advertisement is being targeted at you! It’s a very clever marketing tactic for company’s to use social media influencers’ trustworthy and reliable relationship they have with their followers for advertising to consumer’s in our online savvy society.
Speaking of our society today, our careers! With social media constantly evolving and improving; this not only means the online platforms are becoming more efficient to use and have more functionality, it also means the jobs that exist now are changing and new ones are developing. For example, five job areas which exist today thanks to social media are: app development, web design, security specialist/hacker, digital marketing, and of course, being a blogger!
In the instance of digital marketing, social media evolved this concept from traditional marketing. Although it may seem like a battle of digital vs. traditional in regards to marketing, it is actually not a case of survival of the fittest. Traditional marketing strategies are still necessary to understand the industry of marketing itself, but with the today’s era of online, traditional marketing specialists must learn the ways of digital marketing to stay up-to-date with the most effective strategies for our evolved society! This concept of needing both the ‘old and new’ can be applied to many different industry areas as well, such as traditional journalism vs. citizen journalism.
It’s an interesting notion that career opportunities are always evolving with our societal needs and wants. We are constantly striving to evolve and improve in all areas of life. It’s essential, and basically unavoidable, to jump on board with the new strategies in our digital world.
What do you think? Leave a comment on any other careers you can think of that were created thanks to the boom of the social media era. Do you agree that we need both ‘old and new’ concepts, or do you have a different opinion? Let me know, let’s start a discussion.
See you around!